Pick1

While whoever doing polls/surveys focus on how to create the questions, Pick1 focuses on how to leverage the answers: social insights crunched to deliver actionable data. A Brand using Pick1 gets an highly customizable, flexible and integrated solution that connects seamlessly with third party technologies (SalesForce, MailChimp, Lithium),enabling the brand to process this information in an automated way: a "survey/marketing intelligence suite". The result of this is that: a) the Brand doesn't need to go through the pain of integrating a polling tool into its own properties, because Pick1 is taking care of that via API, b) any other solution would be not providing any kind of context data anyway, which Pick1 instead provides. The Brand can then leverage this further layer of data to create clusters of users, matching them with a more specific content/advertising to generate higher engagement and conversion.